Privacy Policy
Aequitas Lens: Knowledge App by Aequitas Investment Consultancy Private Limited
Effective Date: 13th July 2026
Last Updated: 13th July 2026
This Privacy Policy explains how Aequitas Investment Consultancy Private Limited (“Aequitas”, “we”, “us”, or “our”) collects, uses, stores, shares, and protects information when you access or use Aequitas Lens (“App”).
Aequitas Lens is an educational and informational knowledge platform that provides access to articles, newsletters, market perspectives, explainers, podcasts, videos, quizzes, and other learning-led content. The App does not provide personalized investment advice, trading services, portfolio management services, or stock recommendations.
We have designed Aequitas Lens to operate without requiring users to create an account or provide personal details such as name, email address, or mobile number. Users may be asked to provide an alias or display name for participation in interactive features such as quizzes or leaderboards.
By using Aequitas Lens, you agree to the practices described in this Privacy Policy.
- Scope of this Privacy Policy
This Privacy Policy applies to:
- the Aequitas Lens mobile application available on the Apple App Store and Google Play Store;
- content, quizzes, leaderboards, notifications, forms, and services made available through the App;
- any related pages or services that link to this Privacy Policy.
This Privacy Policy does not apply to third-party websites, platforms, or services that may be linked from the App and are not operated by Aequitas.
- Information We Collect
We collect limited information necessary to operate, improve, and secure the App.
2.1 Alias / Display Name
The App may ask you to provide an alias, nickname, or display name.
This alias may be used to:
- display quiz participation;
- show leaderboard rankings;
- personalize limited in-app references;
- identify your activity within the App without requiring your real name.
You should not use sensitive personal information, your full legal name, mobile number, email address, or any confidential information as your alias.
2.2 Quiz and Leaderboard Activity
If you participate in quizzes or learning activities, we may collect:
- alias or display name;
- quiz attempts;
- answers selected;
- scores;
- ranking or leaderboard position;
- quiz completion status;
- timestamp of participation;
- related in-app activity necessary to operate the quiz or leaderboard.
This information is used to operate interactive learning features and display leaderboard rankings within the App.
2.3 App Usage Information
When you use the App, we may collect limited information about your interaction with the App, including:
- pages or sections viewed;
- articles, newsletters, videos, podcasts, or quizzes accessed;
- time spent on content;
- content completion or interaction events;
- in-app navigation patterns;
- notification interactions, where applicable;
- app session duration;
- approximate referral or campaign source, where available.
This information helps us understand how users engage with Aequitas Lens and improve the user experience.
2.4 Device, Technical, and Diagnostic Information
We may automatically collect limited technical and diagnostic information, including:
- device type and model;
- operating system and version;
- app version;
- device or installation identifiers;
- IP address;
- approximate location derived from IP address;
- network information;
- language and region settings;
- crash logs;
- diagnostic data;
- performance data;
- error reports.
This information is used for app functionality, analytics, security, troubleshooting, and performance improvement.
2.5 Push Notification Information
If you choose to enable push notifications, we may process:
- device notification token;
- notification delivery status;
- notification interaction data;
- notification preferences, where available.
You can disable push notifications at any time through your device settings.
2.6 Information from Third-Party Services
The App may use third-party service providers for analytics, crash reporting, hosting, push notifications, video/audio playback, or similar app functionality.
These service providers may process limited data on our behalf in accordance with their own privacy terms and our instructions.
- Information We Do Not Collect by Default
Unless you voluntarily submit it through a form or future feature, Aequitas Lens does not require you to provide:
- full legal name;
- email address;
- mobile number;
- password;
- account login credentials;
- government identification number;
- bank account details;
- payment information;
- precise GPS location;
- personal financial information;
- portfolio details;
- investment holdings;
- trading account details.
Aequitas Lens does not require users to create an account to access the core educational content available on the App.
- How We Use Information
We use the information collected through the App for the following purposes:
4.1 To Provide and Operate the App
- provide access to articles, newsletters, podcasts, videos, quizzes, and learning content;
- enable quiz participation and score calculation;
- display leaderboard rankings using aliases;
- remember basic in-app activity where required for app functionality;
- operate and maintain App features.
4.2 To Improve User Experience and Content
- understand which content users engage with;
- improve navigation and content discovery;
- improve quiz and learning features;
- identify popular topics and content formats;
- evaluate app performance and feature usefulness;
- improve future versions of the App.
4.3 To Send Relevant App Notifications
If you enable push notifications, we may use notification tokens to send updates about:
- new articles;
- newsletters;
- app updates;
- quizzes;
- educational content;
- important service messages.
We intend to use notifications responsibly and only for meaningful updates.
4.4 For Analytics, Diagnostics, and Security
We may use technical and diagnostic information to:
- monitor app performance;
- identify bugs, crashes, and errors;
- protect against misuse, fraud, unauthorized access, or harmful activity;
- improve loading speed and reliability;
- maintain the safety and integrity of the App.
4.5 To Respond to Voluntary Queries
If you submit a form or solicit contact request, we use the information provided to respond to your query, feedback, or request.
4.6 For Legal, Compliance, and Regulatory Purposes
We may use or retain information where necessary to:
- comply with applicable laws, regulations, legal processes, or governmental requests;
- enforce our terms and policies;
- maintain security and audit records;
- respond to lawful requests from authorities;
- protect the rights, property, or safety of Aequitas, users, or others.
- Educational and Informational Nature of the App
Aequitas Lens is an educational and informational platform.
Content available on the App, including articles, newsletters, market perspectives, videos, podcasts, explainers, quizzes, and other materials:
- is provided for general educational and informational purposes only;
- should not be construed as investment advice;
- should not be treated as a recommendation, solicitation, or offer to buy, sell, or hold any security, investment product, or financial instrument;
- does not take into account your personal financial situation, objectives, risk appetite, or investment needs;
- should not be relied upon as the sole basis for any investment decision.
Users should consult their own financial, legal, tax, or investment advisors before making any investment decision.
- How We Share Information
We do not sell your personal information.
We may share limited information in the following circumstances:
6.1 Service Providers
We may share limited information with trusted third-party service providers who help us operate the App, including providers for:
- cloud hosting and infrastructure;
- analytics;
- crash reporting and diagnostics;
- push notifications;
- video/audio hosting or playback;
- app performance monitoring;
- customer support or form processing, where applicable.
These providers are expected to process information only for the purposes for which they are engaged.
6.2 Legal and Compliance Requirements
We may disclose information if required by law or if we believe in good faith that disclosure is necessary to:
- comply with legal obligations;
- respond to lawful requests from public authorities;
- enforce our terms and policies;
- protect our rights, property, or safety;
- prevent fraud, misuse, or security incidents.
6.3 Business Transfers
If Aequitas undergoes a merger, restructuring, reorganization, sale of assets, or similar business transaction, limited user-related information may be transferred as part of that transaction, subject to appropriate legal safeguards.
6.4 With Your Consent
We may share information for other purposes with your consent or at your direction.
- Third-Party Tools, SDKs, and Platforms
The App may use third-party SDKs, APIs, or services to support app functionality, analytics, diagnostics, push notifications, hosting, and media playback.
Depending on final technical implementation, these may include services for:
- app analytics;
- crash reporting;
- cloud hosting;
- push notifications;
- video/audio hosting or playback;
- performance monitoring.
These third parties may collect or process certain information as described in their respective privacy policies.
The App’s privacy disclosures on the Apple App Store and Google Play Store will reflect the data collected by Aequitas and any third-party tools integrated into the App.
- Cookies, Device Identifiers, and Similar Technologies
The App may use device identifiers, installation identifiers, analytics identifiers, SDKs, local storage, or similar technologies to:
- operate the App;
- remember basic app preferences;
- analyze app usage;
- improve performance;
- detect errors;
- support security and diagnostics;
- enable push notifications.
Where required, we will seek appropriate permission or provide controls for such technologies.
- Data Retention
We retain information only for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.
Examples:
- alias and leaderboard information may be retained as long as required to operate quiz and leaderboard features;
- app usage and analytics data may be retained to improve the App and understand engagement;
- diagnostic and crash data may be retained for troubleshooting and performance improvement;
- voluntary form submissions may be retained for follow-up and business records;
- certain records may be retained where required for legal, regulatory, audit, security, or dispute-resolution purposes.
When information is no longer required, we will delete, anonymize, or securely archive it in accordance with applicable laws and internal policies.
- Deletion Requests
Because Aequitas Lens does not require account creation, users do not need to delete an account to stop using the App.
You may uninstall the App at any time.
If you have provided an alias or participated in quiz or leaderboard features and wish to request deletion of associated information, you may contact us at:
info@aequitasindia.in
If you have voluntarily submitted information through a contact or interest form, you may also request deletion of such information by contacting us.
We will take reasonable steps to delete or anonymize information associated with your request, subject to information we are legally required or permitted to retain.
To help us process your request, we may ask for reasonable information necessary to locate the relevant record. We will not ask for excessive information.
- Your Choices and Controls
Depending on app functionality, you may have the following choices:
11.1 Alias Choice
You may choose an alias or display name for leaderboard or quiz participation. You should not use sensitive personal information or confidential information as your alias.
11.2 Push Notifications
You may enable or disable push notifications through your mobile device settings.
11.3 Voluntary Forms
You may choose whether to submit any contact, feedback, or interest form. If you do not submit such forms, we will not collect the information requested in those forms.
11.4 Deletion Requests
You may request deletion of alias-linked quiz/leaderboard information or voluntarily submitted form information by contacting us.
11.5 Device Permissions
You may manage App permissions through your device settings.
- Security
We take reasonable technical, administrative, and organizational measures to protect information against unauthorized access, loss, misuse, alteration, disclosure, or destruction.
These measures may include:
- secure transmission of data;
- access controls;
- restricted internal access;
- monitoring and diagnostics;
- secure hosting practices;
- security review of app systems and service providers.
However, no method of transmission or storage is completely secure. We cannot guarantee absolute security of information.
- Children’s Privacy
Aequitas Lens is not intended for children below the age of 18.
We do not knowingly collect personal information from children below 18 years of age. If we become aware that we have collected personal information from a child without appropriate consent, we will take reasonable steps to delete such information.
- International Users and Cross-Border Processing
Aequitas is based in India. Information collected through the App may be stored and processed in India or in other countries where our service providers operate.
By using the App, you understand that information may be processed in jurisdictions that may have data protection laws different from those in your location.
Where required, we will take appropriate steps to protect information in accordance with applicable laws.
- Aggregated and De-Identified Information
We may use aggregated, anonymized, or de-identified information for:
- analytics;
- research;
- reporting;
- content improvement;
- business planning;
- app performance measurement.
Such information does not identify you personally.
- Links to Third-Party Websites or Content
The App may contain links to third-party websites, articles, podcasts, videos, or resources. We are not responsible for the privacy practices, content, or policies of third-party websites or services.
We encourage users to review the privacy policies of any third-party services they visit.
- Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, app features, legal requirements, or operational needs.
When we update this Privacy Policy, we will revise the “Last Updated” date above. Where required, we may notify users through the App or other appropriate means.
Continued use of the App after an updated Privacy Policy becomes effective indicates acceptance of the updated policy.
- Contact Us
For questions, concerns, requests, or complaints regarding this Privacy Policy or our handling of information, you may contact us at:
Aequitas Investments
Legal Name: Aequitas Investment Consultancy Private Limited
Registered Address: A-1003, The Capital Building, Behind ICICI Bank, BKC, Bandra -East, Mumbai -400051
Email: info@aequitasindia.in
Phone: +91 72080 42953
Website: https://www.aequitasindia.in
For deletion requests related to alias-linked quiz/leaderboard information or voluntarily submitted form information, please contact: info@aequitasindia.in
- Grievance / Compliance Contact
If required under applicable law, you may contact our designated grievance or compliance contact at:
Name: Anant Anand, Compliance Manager, Aequitas
Email: anant.anand@aequitasindia.in
Address: A-1003, The Capital Building, Behind ICICI Bank, BKC, Bandra -East, Mumbai -400051
We will endeavor to respond to legitimate privacy-related requests within a reasonable period and in accordance with applicable law.
- Summary of Key Data Practices
| Data Category | Examples | Purpose |
| Alias / Display Name | Nickname chosen by user | Quiz participation, leaderboard display |
| Quiz Activity | Attempts, answers, scores, ranks | Operate learning and leaderboard features |
| App Usage Data | Pages viewed, content interactions, session duration | Improve content and app experience |
| Device / Diagnostics Data | Device type, app version, crash logs | Security, troubleshooting, performance |
| Push Notification Data | Device notification token, interaction data | Send relevant app updates |
| Voluntary Form Data | Name, email, phone, message, only if submitted | Respond to user queries or interest |
| Approximate Technical Location | Region/city derived from IP, if collected | Analytics and app performance insights |
We do not require users to create an account to access Aequitas Lens.
We do not sell personal information.
The App is educational and informational in nature and does not provide personalized investment advice.
